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Work in Progress: »Business Rockstar« (ET: Herbst 2014)

Die Spielregeln für Unternehmer verändern sich. Wir haben uns von einer Top-Down- in eine Bottom-Up-Gesellschaft entwickelt, in der sich jeder seine eigene Herausforderung suchen kann (und muss). Unternehmer sein heisst heute nicht mehr nur eine Firma gründen, sondern erfordert eine Geisteshaltung, die  –  wie der Rock‘n‘Roll der 50er- oder die Punk-Bewegung der 70er-Jahre  –  den Status Quo in Frage stellt. Ein »Business-Rockstar« ist nicht festgefahren in der Art und Weise, wie Geschäfte traditionell gemacht werden.

Bekannte Business-Rockstars wie Richard Branson, Warren Buffet oder Steve Jobs haben es vorgemacht und etablierte Branchen wie die Musik- oder Flugindustrie auf den Kopf gestellt, weil sie sich nicht an die Regeln gehalten haben. Dieses Buch zeigt Ihnen, wie Sie »Ihr eigenes Ding« machen und eine berufliche Tätigkeit aufbauen, die perfekt auf Sie, Ihre Interessen, Ihre Ziele und und Ihre Handlungsweisen  abgestimmt ist.

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